Welcome to our exclusive invitation-only conference, where leaders like yourself gather to shape industries.

This event offers a unique platform for us to come together and explore how to lead through change and navigate your business in a rapidly changing world. Join us as we delve into the significant impacts of culture, ethics, and security as we forge a path to sustainable success.

Keynote Speakers

Kevin

Kevin Brown

Motivational storyteller, branding and culture expert, and creator of The HERO Effect

Keynote
Culture: Eliminate Ordinary and Create a World Class Customer Experience

Andy

Andy Fastow

Former CFO of Enron

Keynote
Ethics: Rules vs Principles

KT

KT McFarland

Deputy National Security Advisor to
President Donald J. Trump (2017), and Geopolitics Expert

Keynote
Security:
Today’s Threats and Tomorrow’s Opportunities

SCHEDULE

Wednesday, October 11

10:00 AM

10:30 AM

Registration begins at GLC Live at 20 Monroe

Kevin Brown, Motivational StoryTeller, branding and culture expert, and creator of the HERO Effect

Keynote: Culture – Eliminate Ordinary and Create A World Class Customer Experience

Kevin has a simple philosophy when it comes to leadership. He believes that you are “a leader of one or a leader of none.” He believes that leadership begins with mastering self along with the daily habits required to become world-class leaders and mentors. Kevin’s unconventional path to business and personal success has taught him that winning in business and in life requires anything but conventional thinking. He grew up in Muskegon, Michigan where his blue-collar roots taught him the value of hard work and determination. He spent the last 20 years of his corporate career as part of a leadership team that built a little-known family business into the #1 franchise in their industry with annual revenues exceeding $2 billion dollars. Since 2016, he has traveled the world pursuing a mission to share The HERO Effect® message with as many people and organizations as possible.

Prepare for an exciting keynote with Kevin where he’ll share ideas, strategies, and principles that will inspire and equip you and your team to show up every day and make a positive difference. Achieve greater results by eliminating “ordinary” thinking and mastering the habit of excellence. Kevin will show you how to create a supportive environment where everyone feels inspired to be their best and deliver world-class performance to the people they serve. You’ll also learn how to build a team of dedicated, focused, and enthusiastic individuals who are passionate about building the brand. Get ready to be inspired and make a real difference!

11:45 AM

12:30 PM

Lunch & Networking

Andy Fastow, Former CFO of Enron

Keynote: Ethics – Rules vs Principles

Prepare to challenge your thinking and gain a better understanding of the ethical and legal aspects of financial transactions. When is it acceptable to engage in a transaction that technically complies with the rules, but that may be misleading? Can a transaction that technically complies with the rules be considered unethical or illegal? Andy will cite examples of such transactions at major companies, he will discuss the rationalizations made by executives to justify their decisions, and will share examples of how these decisions can cause great harm to stakeholders. He’ll also clarify whether it’s ever okay to deviate from GAAP (Generally Accepted Accounting Principles) or IFRS (International Financial Reporting Standards).

Andy Fastow was the Chief Financial Officer of Enron Corp. from 1998 – 2001. In 2004, he pled guilty to two counts of securities fraud and was sentenced to six years in federal prison. He completed his sentence in 2011. Andy currently provides litigation support at a law firm, and he consults with directors, attorneys, and hedge funds on how best to identify potentially critical finance, accounting, compensation, and cultural issues. This keynote promises to be an eye-opening experience as Andy dives deep into these complex topics!

2:00 PM

KT McFarland, Deputy National Security Advisor to President Donald J. Trump (2017), and Geopolitics Expert

Keynote: Security – Today’s Threats and Tomorrow’s Opportunities

As one of the country’s most insightful and articulate foreign policy experts, KT McFarland remains the go-to senior foreign policy expert for cable news networks, especially FOX news, and is now a best-selling author.

McFarland believes that the world is going through a crucial turning point. With the rise of China, the resurgence of Russia, and the weakening of postwar security and trade alliances, she asks some thought-provoking questions. Is there a new cold war happening with Russia? Will China become the dominant global power in the 21st century? Are we witnessing a shift from a world of liberal democracies to a bipolar world, where America’s free market democracy confronts China’s authoritarian state capitalism? And what about the battlefields of the future—are cyber, space, and trade at the forefront?

Having held senior national security positions in four different administrations (Nixon, Ford, Reagan, and most recently under President Trump as Deputy National Security Advisor), McFarland brings a unique insider’s perspective to current and future headlines. As an inspirational and captivating speaker, she is back by popular demand, and you definitely won’t want to miss her keynote!

3:00 PM

Hors d’oeuvres and Networking

4:30 PM

Conference Concludes

LOCATION & DIRECTIONS

GLC Live at 20 Monroe
11 Ottawa Ave NW, Grand Rapids, MI 49503

The City of Grand Rapids Fulton & Ottawa Parking Ramp is conveniently located at 32 Ottawa Ave NW, Grand Rapids, MI 49503.

You will receive a complimentary parking voucher to exit the ramp.

VIP ATTENDEES

NAMECOMPANY
Troy MounseyAF Group
Leon ThompsonAll American North Country Stores
Terrie ThompsonAll American North Country Stores
Jake ThompsonAmerican Classic Dumpster
Katelyn ThompsonAmerican Classic Dumpster
Nate ThompsonAmerican Classic Construction
Shannon ThompsonAmerican Classic Construction
Becky Potter-SmithArchitectural Metals Inc
Andrew RenerArchitectural Metals Inc
Mike WiltshireArchitectural Metals Inc
Mark BaderBader & Sons Company
Paul BaderBader & Sons Company
Aron BazenBazen Electric
Maggie CarlsonBurggrabe Masonry
Scott SchepersBurggrabe Masonry
Craig GustafsonButterball Farms
Clint SherrillCamelot Tree & Shrub
Jon DavenportComplete Enclosures
Janice Van DamD&R Sports Center
Randy Van DamD&R Sports Center
Dustin StreichD&T Power
Terri StreichD&T Power
Dennis EchelbargerEHTC
Kyler ClarkEHTC
David EchelbargerEHTC
Jennifer HashleyEHTC
Lori CowmanEikenhout
Joel GritterEikenhout
Greg SchierbeekEikenhout
Mike Ellis Jr.Ellis Parking Co
Kraig BorrFoundation Specialist LLC
Andy KnudsenFrankenmuth Insurance
James DykemaGrand Rapids Gravel
Marty AmonGreenMark Equipment
Ryan SkinnerGreenMark Equipment
Dave TimmermanGreenMark Equipment
Patty PlevaHarder & Warner
Jonci WarnerHarder & Warner
Chad NyboerHuizenga Group
Matthew MilanowskiImprimus Health
Jon RunquistImprimus Health
Adam JansonJanson Equipment Company
Tom JansonJanson Equipment Company
Caleb DoezemaK-Line Industries
Steve KammaraadK-Line Industries
Joel BrandtMacatawa Bank
Chris MastMasterpiece Flower Company
Ron MercerMasterpiece Flower Company
John NowakMerrill Lynch
Mark JohnsonMichigan Software Labs
Dustin JacksonMiller Johnson
Chris ChuppMiller-Davis Company
Dan CoffmanMiller-Davis Company
Kevin DeaneNext Creative Co.
David IgnasiakOrchard Hill Mechanical, Inc.
Matthew ByrneRCFC of Michigan
Kayla WadsworthSanilac Drain & Tile
Adam PietteSECURA Insurance
Ryan FoggShoreline Manufacturing
Brooke MahlebashianSummit Point Roofing
Tyler DoezemaSuperior Groundcover
Terry DykstraSuperior Groundcover
Titus KampsSuperior Groundcover
Michael ShermanThe Sherman Poll Wealth Management Group of Wells Fargo Advisors
Jason PorterTreeworks, Inc.
Neal Van AllsburgTrellis
Dan WadsworthTri County Equipment
Amanda Vander HeideVander Mill
Paul Vander HeideVander Mill
Deanna BranskiVos Glass
Justin HimebaughWorksighted
Carl Oosterhouse

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