An invitation-only event extended to leaders like you, shaping their industries.

Keynote Speakers
Col. Nicole Malachowski
First Woman Thunderbird Pilot, Combat Veteran, Fighter Squadron Commander, White House Fellow & Advisor, and Indomitable Spirit
Keynote
Pushing The Envelope: Being The Best When It Counts
Donald Miller
CEO of StoryBrand and
Business Made Simple
Keynotes
The Customer is the Hero
Business Made Simple
KT McFarland
Deputy National Security Advisor to
President Donald J. Trump (2017)
Keynote
Around the World with K.T. McFarland:
Today’s Threats and Tomorrow’s Opportunities
ScheduleWednesday, October 5
4:00 PM Amway Grand Plaza Hotel Check-in & Conference Registration in the Ottawa Room
6:00 PM Meet in the Pantlind Lobby of the Amway Grand Plaza Hotel to depart for dinner at GLC Live at 20 Monroe with Surprise Entertainment

ScheduleThursday, October 6
Please Note: Checkout at the Amway Grand Plaza is 11:00 AM. Check your luggage with the bellman at the front desk before walking over to DeVos Place.
DeVos Place is located two blocks north of the Amway Grand. In case of inclement weather, a covered skywalk is available from Amway Grand to DeVos Place. The skywalk is located on floor 2 at the Amway Grand. Follow signs to DeVos Place.
7:00 AM Breakfast & Networking at DeVos Place
8:30 AM Keynote Speaker Sessions

Col. Nicole Malachowski
First Woman Thunderbird Pilot, Combat Veteran, Fighter Squadron Commander, White House Fellow & Advisor, and Indomitable Spirit
Keynote: Pushing The Envelope: Being The Best When It Counts
Using the aviation-based idea of an aircraft performance envelope as a metaphor, this elite fighter pilot and military leader will share inspiring personal stories and practical tools to ignite your team’s ability to reach beyond commonly-assumed limitations to achieve their maximum capabilities and maximum impact.
A former fighter squadron commander and mission-ready pilot in three operational fighter squadrons and the first woman to fly on the Air Force Thunderbirds, Nicole has the perfect message to inspire audiences with her unique story and to encourage us to push the envelope and to be the best when it counts in our lives. Nicole offers lessons on leadership, moments of self-doubt, mastering the role of a trustworthy team player, and embracing moments of personal and professional vulnerability. She weaves storytelling with breathtaking video from the cockpit of her jet as the Thunderbirds execute precision turns, rolls, and loops – all just 36” from one another at 400 mph and just 300 feet off the ground.
Nicole’s keynote helps audiences ignite their own indomitable spirit in order to succeed far beyond what they might dream. “Failure isn’t fatal,” she says, “it’s the price of entry if you want to achieve something great.”

Donald Miller
CEO of StoryBrand and Business Made Simple
Keynote: The Customer is the Hero: How the power of story can grow your business
The two most important characters in movies are the hero and the guide. The hero is the character that is facing a challenge, the guide is the character that helps the hero win. If you want to grow your business, stop selling. Stop thinking about selling products and instead invite customers into a story. It’s your job to invite customers into a story where their lives are better. In this session, you will learn a sales framework that will make the customer the hero of the story so you can play the role of guide in their lives and help your business grow.
11:30 AM Lunch & Networking
12:45 PM Keynote Speaker Session

Donald Miller
CEO of StoryBrand and Business Made Simple
Keynote: Business Made Simple
If you want to grow your business, every member of your team needs to be armed with tangible skills they can use every day to increase productivity and revenue. But developing your team is hard. Teaching them simple, repeatable skills they can use every day takes an enormous amount of time and effort. This keynote will teach practical business skills needed to become better leaders and decision-makers and add more economic value to your organization.

KT McFarland
Deputy National Security Advisor to President Donald J. Trump (2017)
Keynote: Around the World with K.T. McFarland: Today’s threats and tomorrow’s opportunities
As one of the country’s most insightful and articulate foreign policy experts, KT McFarland remains the go-to senior foreign policy expert for cable news networks, especially FOX News, and is now a best-selling author. McFarland feels the world is at a major inflection point with the return of great power politics, the rise of China, the resurgence of Russia, and the decline of postwar security and trade alliances and asks – Are we in a new cold war with Russia? Is China destined to become the dominant power in the 21st century? Will the liberal world war be replaced by a bipolar world which pits America’s free market democracy against China’s authoritarian state capitalism? Are cyber, space, and trade the battlefields of the future? KT has held senior national security positions in four Administrations – Nixon, Ford, Reagan, and most recently as Dep National Security to President Trump. An inspirational and engaging public speaker, McFarland brings a unique, insider’s perspective to today’s and tomorrow’s headlines.
3:00 PM Conference Concludes
See you at the Leadership Conference
Locations & Directions
Amway Grand Plaza
Hotel’s Motor Lobby is located on:
225 Pearl Street NW
Grand Rapids, MI 49503
The Amway Grand Plaza Hotel Parking Garage is located at 216 Pearl St NW, Grand Rapids, MI 49503.
Use your room key to exit the parking ramp. Parking fees are compliments of Van Wyk Risk Solutions.
GLC Live at 20 Monroe
11 Ottawa Ave NW, Grand Rapids, MI 49503
If you are not staying at the Amway Grand Plaza Hotel and will be joining the conference at GLC Live at 20 Monroe,
the City of Grand Rapids Fulton & Ottawa Parking Ramp is conveniently located at 32 Ottawa Ave NW, Grand Rapids, MI 49503.
Please see our travel staff for a parking validation voucher to exit the parking ramp at no additional cost to you.
DeVos Place Convention Center
303 Monroe Ave NW, Grand Rapids, MI 49503
If you are not staying at the Amway Grand Plaza Hotel and will be joining the conference at DeVos Place,
parking is conveniently located under the convention center at 7 Bridge Street NW, Grand Rapids, MI 49503.
Please note you can no longer access the underground parking garage if you are heading West on Michigan Street.
No left-hand turns are permitted due to a semi-permanent concrete berm installed for a new crosswalk.
Please see our travel staff for a parking validation voucher to exit the parking ramp at no additional cost to you.
Name | Company |
Jack Abate | Miller-Davis |
Marty Amon | GreenMark Equipment |
Mark Bader | Bader & Sons |
Paul Bader | Bader & Sons |
Doug Barense | Town & Country Group |
Aron Bazen | Bazen Electric |
Mark Beekman | Town & Country Group |
Joel Brandt | Macatawa Bank |
Deanna Branski | Vos Glass |
Alan Brink | Mikalan Roofing |
Erik Brooks | Eikenhout |
Matt Byrne | River City Foods |
Maggie Carlson | Burggrabe Masonry |
Benjamin Carter | Koenig Equipment |
Dan Coffman | Miller-Davis Company |
Jon Davenport | Complete Enclosures |
Caleb Doezema | K-Line Industries |
Jana Dykstra | Tyton Holdings |
Dave Echelbarger | EHTC |
Mike Ellis | Ellis Parking |
Michael Ellis | Ellis Parking |
Rich Evenhouse | Next Creative |
Ryan Fogg | Shoreline Manufacturing |
Jennifer Fuelling | Gordon Food Service |
Joel Gritter | Eikenhout |
Jenny Hashley | EHTC |
Mike Hendges | Dykema Excavators |
Homer Hochstetler | Tree Servants |
Brian Holland | DTN Management Company |
Rick Hughes | MasterTag |
Dave Ignasiak | Orchard Hill Mechanical |
Greg Jakubowski | Coit Ave Gravel |
Jeff Jipping | Town & Country Group |
Titus Kamps | Superior Groundcover |
Stephen Klotz | Huizenga Group |
Adam Koenig | Koenig Equipment |
John Kuiper | Advantage Commercial Real Estate |
Steve Marcusse | Advantage Commercial Real Estate |
Chris Mast | Masterpiece Flower |
Debbie McDonnell | Frankenmuth Insurance |
Mike McKee | PRP Wine International |
Ron Mercer | Masterpiece Flower |
Scott Merrihew | Frankenmuth Insurance |
Troy Mounsey | Accident Fund |
Scott Murphy | Barnes & Thornburg |
Gail Nowak | |
John Nowak | Merrill Lynch |
Chad Nyboer | Huizenga Group |
Jeff Oldham | GreenMark Equipment |
Carl Oosterhouse | Excel Trucking |
Andy Pachota | Best Block Company |
Adam Piette | SECURA Insurance |
Patty Pleva | H & W Landscapes |
Derrick Pierce | Pierce Powerline |
Michele Pierce | Pierce Powerline |
Scott Schepers | Burggrabe Masonry |
Mensur Sejfovic | AllVirtualGroup |
Clint Sherrill | Camelot Tree & Shrub |
Dustin Streich | D & T Power |
Terri Streich | D & T Power |
Brad Sturrus | Grand Valley Concrete |
Todd Sturrus | Grand Valley Concrete |
Terrie Thompson | All American North Country Stores |
Leon Thompson | American Classic |
David Timmerman | GreenMark Equipment |
Ken Timmerman | GreenMark Equipment |
Janice VanDam | D&R Sports Center |
Randy VanDam | D&R Sports Center |
Paul Vander Heide | Vander Mill |
Pam Wadsworth | Tri County Equipment |
Dan Wadsworth | Tri county equipment |
Kayla Wadsworth | Sanilac Drain & Tile |
Jonci Warner | H & W Landscapes |
David Young | Nationwide |
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