An invitation-only event extended to leaders like you, shaping their industries.

In honor of our 40th anniversary, we’ll explore how to unlock the secrets of success.

Keynote Speakers

Col._Nicole_Malachowski_Headshot without name

Col. Nicole Malachowski

First Woman Thunderbird Pilot, Combat Veteran, Fighter Squadron Commander, White House Fellow & Advisor, and Indomitable Spirit

Keynote
Pushing The Envelope: Being The Best When It Counts

Donald_Miller_Headshot without name

Donald Miller

CEO of StoryBrand and
Business Made Simple

Keynotes
The Customer is the Hero
Business Made Simple

KT_McFarland_Headshot without name

KT McFarland

Deputy National Security Advisor to
President Donald J. Trump (2017)

Keynote
Around the World with K.T. McFarland:
Today’s Threats and Tomorrow’s Opportunities

ScheduleWednesday, October 5

4:00 PM  Amway Grand Plaza Hotel Check-in & Conference Registration in the Ottawa Room
6:00 PM  Meet in the Pantlind Lobby of the Amway Grand Plaza Hotel to depart for dinner at GLC Live at 20 Monroe with Surprise Entertainment
Amway First Floor Lower Lobby

ScheduleThursday, October 6

Please Note: Checkout at the Amway Grand Plaza is 11:00 AM. Check your luggage with the bellman at the front desk before walking over to DeVos Place.

DeVos Place is located two blocks north of the Amway Grand. In case of inclement weather, a covered skywalk is available from Amway Grand to DeVos Place. The skywalk is located on floor 2 at the Amway Grand. Follow signs to DeVos Place.

7:00 AM  Breakfast & Networking at DeVos Place
8:30 AM  Keynote Speaker Sessions

Col. Nicole Malachowski

First Woman Thunderbird Pilot, Combat Veteran, Fighter Squadron Commander, White House Fellow & Advisor, and Indomitable Spirit

Keynote: Pushing The Envelope: Being The Best When It Counts

Using the aviation-based idea of an aircraft performance envelope as a metaphor, this elite fighter pilot and military leader will share inspiring personal stories and practical tools to ignite your team’s ability to reach beyond commonly-assumed limitations to achieve their maximum capabilities and maximum impact.

A former fighter squadron commander and mission-ready pilot in three operational fighter squadrons and the first woman to fly on the Air Force Thunderbirds, Nicole has the perfect message to inspire audiences with her unique story and to encourage us to push the envelope and to be the best when it counts in our lives. Nicole offers lessons on leadership, moments of self-doubt, mastering the role of a trustworthy team player, and embracing moments of personal and professional vulnerability. She weaves storytelling with breathtaking video from the cockpit of her jet as the Thunderbirds execute precision turns, rolls, and loops – all just 36” from one another at 400 mph and just 300 feet off the ground.

Nicole’s keynote helps audiences ignite their own indomitable spirit in order to succeed far beyond what they might dream. “Failure isn’t fatal,” she says, “it’s the price of entry if you want to achieve something great.”

Donald Miller

CEO of StoryBrand and Business Made Simple

Keynote: The Customer is the Hero: How the power of story can grow your business

The two most important characters in movies are the hero and the guide. The hero is the character that is facing a challenge, the guide is the character that helps the hero win. If you want to grow your business, stop selling. Stop thinking about selling products and instead invite customers into a story. It’s your job to invite customers into a story where their lives are better. In this session, you will learn a sales framework that will make the customer the hero of the story so you can play the role of guide in their lives and help your business grow.

11:30 AM  Lunch & Networking
12:45 PM  Keynote Speaker Session

Donald Miller

CEO of StoryBrand and Business Made Simple

Keynote: Business Made Simple

If you want to grow your business, every member of your team needs to be armed with tangible skills they can use every day to increase productivity and revenue. But developing your team is hard. Teaching them simple, repeatable skills they can use every day takes an enormous amount of time and effort. This keynote will teach practical business skills needed to become better leaders and decision-makers and add more economic value to your organization.  

KT McFarland

Deputy National Security Advisor to President Donald J. Trump (2017)

Keynote: Around the World with K.T. McFarland: Today’s threats and tomorrow’s opportunities

As one of the country’s most insightful and articulate foreign policy experts, KT McFarland remains the go-to senior foreign policy expert for cable news networks, especially FOX News, and is now a best-selling author. McFarland feels the world is at a major inflection point with the return of great power politics, the rise of China, the resurgence of Russia, and the decline of postwar security and trade alliances and asks – Are we in a new cold war with Russia? Is China destined to become the dominant power in the 21st century? Will the liberal world war be replaced by a bipolar world which pits America’s free market democracy against China’s authoritarian state capitalism? Are cyber, space, and trade the battlefields of the future? KT has held senior national security positions in four Administrations – Nixon, Ford, Reagan, and most recently as Dep National Security to President Trump. An inspirational and engaging public speaker, McFarland brings a unique, insider’s perspective to today’s and tomorrow’s headlines.

3:00 PM  Conference Concludes

See you at the Leadership Conference

Locations & Directions

Amway Grand Plaza
Hotel’s Motor Lobby is located on:
225 Pearl Street NW
Grand Rapids, MI 49503

The Amway Grand Plaza Hotel Parking Garage is located at 216 Pearl St NW, Grand Rapids, MI 49503.

Use your room key to exit the parking ramp. Parking fees are compliments of Van Wyk Risk Solutions.

GLC Live at 20 Monroe
11 Ottawa Ave NW, Grand Rapids, MI 49503

If you are not staying at the Amway Grand Plaza Hotel and will be joining the conference at GLC Live at 20 Monroe,
the City of Grand Rapids Fulton & Ottawa Parking Ramp is conveniently located at 32 Ottawa Ave NW, Grand Rapids, MI 49503.

Please see our travel staff for a parking validation voucher to exit the parking ramp at no additional cost to you.

DeVos Place Convention Center
303 Monroe Ave NW, Grand Rapids, MI 49503

If you are not staying at the Amway Grand Plaza Hotel and will be joining the conference at DeVos Place,
parking is conveniently located under the convention center at 7 Bridge Street NW, Grand Rapids, MI 49503.

Please note you can no longer access the underground parking garage if you are heading West on Michigan Street.
No left-hand turns are permitted due to a semi-permanent concrete berm installed for a new crosswalk.

Please see our travel staff for a parking validation voucher to exit the parking ramp at no additional cost to you.

VIP Guests

NameCompany
Jack AbateMiller-Davis
Marty AmonGreenMark Equipment
Mark BaderBader & Sons
Paul BaderBader & Sons
Doug BarenseTown & Country Group
Aron BazenBazen Electric
Mark BeekmanTown & Country Group
Joel BrandtMacatawa Bank
Deanna BranskiVos Glass
Alan BrinkMikalan Roofing
Erik BrooksEikenhout
Matt ByrneRiver City Foods
Maggie CarlsonBurggrabe Masonry
Benjamin CarterKoenig Equipment
Dan CoffmanMiller-Davis Company
Jon DavenportComplete Enclosures
Caleb DoezemaK-Line Industries
Jana DykstraTyton Holdings
Dave EchelbargerEHTC
Mike EllisEllis Parking
Michael EllisEllis Parking
Rich EvenhouseNext Creative
Ryan FoggShoreline Manufacturing
Jennifer FuellingGordon Food Service
Joel GritterEikenhout
Jenny HashleyEHTC
Mike HendgesDykema Excavators
Homer HochstetlerTree Servants
Brian HollandDTN Management Company
Rick HughesMasterTag
Dave IgnasiakOrchard Hill Mechanical
Greg JakubowskiCoit Ave Gravel
Jeff JippingTown & Country Group
Titus KampsSuperior Groundcover
Stephen KlotzHuizenga Group
Adam KoenigKoenig Equipment
John KuiperAdvantage Commercial Real Estate
Steve MarcusseAdvantage Commercial Real Estate
Chris MastMasterpiece Flower
Debbie McDonnellFrankenmuth Insurance
Mike McKeePRP Wine International
Ron MercerMasterpiece Flower
Scott MerrihewFrankenmuth Insurance
Troy MounseyAccident Fund
Scott MurphyBarnes & Thornburg
Gail Nowak
John NowakMerrill Lynch
Chad NyboerHuizenga Group
Jeff OldhamGreenMark Equipment
Carl OosterhouseExcel Trucking
Andy PachotaBest Block Company
Adam PietteSECURA Insurance
Patty PlevaH & W Landscapes
Derrick PiercePierce Powerline
Michele PiercePierce Powerline
Scott SchepersBurggrabe Masonry
Mensur SejfovicAllVirtualGroup
Clint SherrillCamelot Tree & Shrub
Dustin StreichD & T Power
Terri StreichD & T Power
Brad SturrusGrand Valley Concrete
Todd SturrusGrand Valley Concrete
Terrie ThompsonAll American North Country Stores
Leon ThompsonAmerican Classic
David TimmermanGreenMark Equipment
Ken TimmermanGreenMark Equipment
Janice VanDamD&R Sports Center
Randy VanDamD&R Sports Center
Paul Vander HeideVander Mill
Pam WadsworthTri County Equipment
Dan WadsworthTri county equipment
Kayla WadsworthSanilac Drain & Tile
Jonci WarnerH & W Landscapes
David YoungNationwide

Sponsor Partnerships

A special thank you to the 2022 Leadership Conference sponsors. Your contribution helps solidify that this conference provides value far exceeding the insurance contract and traditional client services.

ELITE SPONSOR

PREMIER SPONSORS

VAN WYK TEAM

Max Van Wyk
Chief Executive Officer & Shareholder

Alison Van Wyk
Executive Vice President & Shareholder

Eric Van Wyk
Executive Vice President & Shareholder

Sharon Belliel
Senior Commercial Client Manager

Matt Capel
Commercial Client Executive

Brad DenBraber
Vice President

Rick Eitman
Vice President

Justin Haan
Vice President

Josh Honholt
Commercial Client Executive

Mark Ignasiak
Vice President

Jenna La Fond
Vice President

Christina Park
Commercial Client Specialist

Jeff Peterson
Commercial Client Executive

Traci Poortenga
Senior Vice President

Derek Temple
Vice President