As Vice President of Personal Services, Alison oversees all of Van Wyk's personal insurance solutions. She consults on insurance coverages for homes, automobiles, yachts, collectibles, umbrella liability, and other personal property and casualty protection.

Alison serves as a client advocate, advisor and ally, analyzing unique risk exposures and developing appropriate coverages, limit recommendations and customized solutions. In addition, Alison manages employee personal group insurance programs for Van Wyk's commercial clients.

Alison has devoted her career to financial services in the areas of banking and insurance. She is licensed by the State of Michigan to practice in Property, Casualty, Life and Health Insurance and has earned her Certified Insurance Representative (CISR) designation. The on-going CISR educational process for insurance professionals combines coverage understanding with risks and exposures analysis. Alison earned a Bachelor of Arts degree from Calvin College and a Masters in Business Administration from Western Michigan University.